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- Avoid Synonyms—The Specific Words Matter
Avoid Synonyms—The Specific Words Matter
Using Language to Create a Culture of Entrepreneurship
People need to hear something seven times to hear it once. People need to hear something seven times to hear it once. People need—okay, you get the point. But it is an important one—as leaders in the classrooms and in our schools, we are effectively CROs (Chief Repeating Officers) and not only do we need to repeat the message again and again, but we need to choose the right language for the culture we desire.
After all, language creates culture.
The culture of our classrooms and our schools comes down to the language we use. If we are not intentional about the development of this culture, we leave it to chance and that often doesn’t develop the kind of culture we want.
What does this mean in practicality? It means choosing the words that clearly and accurately communicate the desired culture you want in your school. And it means sharing that language with every teacher in the school so there is clarity and consistency (remember, consistency compounds) in the messaging—this is why synonyms don’t cut it. Choosing the words intentionally and then defining those words clearly and then repeating those words over and over and over creates the foundation of the desired culture.
And if this desired culture is one where the entrepreneurial mindset thrives, then choose words that speak to this outcome. Here’s a list of suggestions:
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Imagine your culture infused with growth mindset, grit, redefining failure, and opportunity seeking. Imagine your team acting and thinking like entrepreneurs.
Stephen Carter